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The King is dead: why the customer is no longer always right

The customer is king. Everyone takes that old saying as gospel. But is it still true today? Is the customer always right? I am really starting to wonder. I ordered a new washing machine from Samsung, the old one packed in a week ago, annoyingly just outside its warranty period. Ordering online on the Samsung website was a breeze and I quickly secured a delivery date for the following day. I paid an additional £29 for what Samsung call Premium Installation, which includes installing the new washing machine and taking the old one away for recycling. After paying, I received an email from Samsung confirming my order and providing me with an order number. The South Korean multinational conglomerat said I would receive another email once my order had been dispatched. An hour later, another emai...

Access denied: Apple and the iPhone Upgrade Programme

iPhones are eye-wateringly expensive. The latest one, the iPhone 11 Pro, costs from £1,049 but is a product that is unrivalled for its size with a gold standard camera, great screen and 32-hour battery life. Every September, when new iPhones are traditionally released, if I feel it’s time to upgrade mine to the latest and greatest, I buy a new one directly from Apple for the full price, rather than going with a two-year contract through a phone network. Despite the hefty premium price tag if you have cash in the bank this is the most economical way of funding a new iPhone. However, this year I was attracted by Apple’s iPhone Upgrade Programme. The Programme is billed as Apple’s easy solution for people who want to upgrade to a new iPhone every year, but don’t want to be t...

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